Writing
All writing.
A growing archive of Shopware, ecommerce, and AI-assisted development notes. The newest posts appear first.
Performance
Shopware Tips
Ecommerce Thinking
A practical comparison of four German Shopware hosting specialists, including real strengths, limitations, pricing, support, and the type of store each provider fits best.
Aug 7, 2026
Site
Shopware Tips
AI Workflow
Ecommerce Thinking
Shopify wins on speed and operational simplicity. Shopware becomes compelling when B2B, multiple markets, custom processes, deep integrations, and control matter over the next three to five years.
Aug 4, 2026
Site
Shopware Tips
Ecommerce Thinking
Weather intelligence already supports logistics. The next opportunity is to bring route risks, delivery windows, transparent costs, and demand signals directly into the B2B buying experience.
Jul 28, 2026
Site
Shopware Tips
Case Study
A busy Shopware day with staging-to-production go-lives, Shopware 5 to Shopware 6 migrations, careful preparation, and another Shopware 6.7 update.
Jul 8, 2026
Site
Shopware Tips
Debug Notes
When Shopware is not sending emails, first check whether all emails fail or only one template. Then review Flow Builder, mailer settings, disabled email delivery, logs, queues, and MailArchive.
Jul 7, 2026
Site
Shopware Tips
Debug Notes
If the Shopware Administration fails with a 500 Internal Server Error after upgrading to 6.7.11.1, update to 6.7.12.x when possible. Otherwise add shopware/conflicts and rerun Composer.
Jul 7, 2026
Site
AI Workflow
Ecommerce Thinking
AI is not killing marketing. It is making repetitive, generic, and hard-to-prove work cheaper while making strategy and measurable value more important.
Jul 6, 2026
Site
LinkedIn
Ecommerce Thinking
SEO, ads, marketplaces, and content still work, but online businesses need sharper tools, better niches, and faster adaptation.
Jul 3, 2026
Linkedin
Shopware Tips
LinkedIn
A short note about building trust as a Shopware 6 freelancer through core work, plugins, updates, integrations, and production support.
Jul 1, 2026
Linkedin
LinkedIn
AI Workflow
AI has changed daily development work from writing every line manually to reviewing, testing, refining, and making better technical decisions.
Jun 24, 2026
Linkedin
LinkedIn
AI Workflow
A practical Codex workflow for real projects: inspect the task, review the implementation flow, then code only after the direction is clear.
Jun 17, 2026
Linkedin
Shopware Tips
LinkedIn
AI Workflow
A small but practical productivity win: comparing Shopware and Composer dependency versions between production and staging.
Jun 8, 2026
Linkedin
Shopware Tips
Debug Notes
A practical guide to the Shopware 6.5 to 6.6 update, including the recommended Composer workflow and fixes for HttpKernel, JavaScript plugin, PHP, and media folder errors.
Apr 4, 2024
Site