Online marketing is not dead, but generic marketing packages are dying
AI is not killing marketing. It is making repetitive, generic, and hard-to-prove work cheaper while making strategy and measurable value more important.
A growing archive of Shopware, ecommerce, and AI-assisted development notes. The newest posts appear first.
AI is not killing marketing. It is making repetitive, generic, and hard-to-prove work cheaper while making strategy and measurable value more important.
SEO, ads, marketplaces, and content still work, but online businesses need sharper tools, better niches, and faster adaptation.
A short note about building trust as a Shopware 6 freelancer through core work, plugins, updates, integrations, and production support.
AI has changed daily development work from writing every line manually to reviewing, testing, refining, and making better technical decisions.
A practical Codex workflow for real projects: inspect the task, review the implementation flow, then code only after the direction is clear.
A small but practical productivity win: comparing Shopware and Composer dependency versions between production and staging.